More than 2,000 representatives from the media sector and members of society converged in Abu Dhabi yesterday (March 17) to participate in the Walk to Give march, organised by the National Media Council (NMC), in partnership with the Abu Dhabi National Oil Company (ADNOC),Etisalat and Etihad Airways


The march supports the Year of Giving initiative, which was launched by President H.H. Sheikh Khalifa bin Zayed Al Nahyan, and highlights the media sector's role in supporting and contributing to the success of key national initiatives, as well as encouraging the general public to do more volunteer work. (Instill the culture of giving.)


The March also attracted a number of VIPs and officials including Sheikh Diab bin Khalifa bin Hamdan Al Nahyan, H.E Dr. Sultan Ahmed Al Jaber, Minister of State and Chairman of NMC, H .E Jaber Mohammad Al Suwaidi, Director General of the Crown Prince Court of Abu Dhabi and H.E Mansour Al Mansouri, Director General of NMC, and H.E  Saeed Al Rumaithi member of UAE National Federal Council. In addition, a number of celebrities and artists joined the march including Hussein Al Jasmi and Fayez Al Saeed, and the sports commentator Fayez Awadh, in addition to a number of Editors-in-Chief and officials from local media institutions and bodies.


Furthermore, The 4km march registered a high turnout from the media sector, including government communications and public relations professionals from across the country. Marchers walked from Zayed Sports City to the Sheikh Zayed Grand Mosque and back again.


His Excellency Dr Sultan Al Jaber, Minister of State and Chairman of the National Media Council, said: "We would like to thank all representatives of the media sector as well as the entities that supported the Walk to Give march, as it reflects their commitment to supporting national initiatives which have a positive impact. It is also a testament to their effective role in communicating the values of giving and volunteerism in order further cement it a culture on the societal and institutional level."


"The Walk to Give march reflects our ongoing efforts to support the Year of Giving initiative that was recently launched by President H.H. Sheikh Khalifa bin Zayed Al Nahyan. This reiterates our commitment to strengthening the partnership between the private and public sectors, all the while enhancing social responsibility efforts and promoting volunteer work to serve the nation."


His Excellency added: "The march's route from Zayed Sports City to the Sheikh Zayed Grand Mosque was purposely chosen to reflect the noble principles that were set by our Founding Father, H.H. the late Sheikh Zayed bin Sultan Al Nahyan, who paved the way for the UAE's history of philanthropy not only towards its own people, but also to the benefit of people from all countries, without discrimination based on ethnicity or religion. This places the UAE firmly among the world's most generous countries."


"Members of the media are ambassadors to the public," His Excellency Dr Sultan concluded, "and they have a national responsibility to promote the principles of giving and to encourage society to actively participate in national initiatives. The successful outcome of the march reflects the commitment of the media to reinforce the vision of the UAE's leadership that aims to achieve sustainable growth and provide prosperity and happiness to the Emirati community."


The march adds to the nation-wide efforts to highlight to the UAE's distinguished global reputation for volunteer work and community engagement, while reinforcing the important values of charity and social responsibility both at the individual level and in the media sector as a whole.