2/21/2017

The National Media Council and Abu Dhabi University have signed a Memorandum of Understanding to enhance cooperation and partnership between the two institutions in areas of mutual interest and expertise.

The MoU aims at joint efforts in developing media and communication skills, enhancing the capabilities of national cadres and empowering communications students. The MoU is a reflection of the keenness of both parties to provide better education and training opportunities for Media students. It also aims to enhance cooperation in scientific research, undertake joint activities and projects that support national initiatives, and provide media training for UAE national journalists.

His Excellency Mansour Al Mansouri, Director General of the National Media Council and Dr. Terry Motiuk, Vice Chancellor of Abu Dhabi University, signed the Memorandum at the University campus. The signing of the MoU is part of the National Media Council's efforts to develop the UAE's media industry in tune with the spirit of the times. The signing of the MoU took place in the presence of H.E Ali Saeed Bin Harmal Al Dhaheri, Chairman of Abu Dhabi University's Executive Board and HE Mohamed Jalal Al Rayssi, Executive Director of Emirates News Agency.

HE Mansour Al Mansouri stressed the importance of developing a national media cadre and providing them with the necessary practical training in order to complement their theoretical learning. He added that such initiatives would help them match their output with the  highest standards of responsibility and professionalism in a way that meets the needs of the local, regional and international markets.

Al Mansouri revealed that the National Media Council would develop a sustainable training plan aimed at developing the skills and capabilities of the trainees on the one hand, and improve the level of their competitiveness on the other. "Practical training will enable the students to discover their strengths and weaknesses. It is an essential pillar in academic programs in developed countries," he pointed out.

On his part, Dr. Terry Motiuk, Vice Chancellor of Abu Dhabi University, explained that the signing of the MOU reflected ADU's keenness to establish strategic cooperation with various government agencies and private institutions to achieve its goals in preparing specialized cadre for the future who will aid in the national development process. "This collaboration will also be a great opportunity for students, faculty and researchers at Abu Dhabi University to benefit from the rich sources of information and field studies exclusively accessible to National Media Council. We're looking forward to the fruitful results of this cooperation, especially as it involves opportunities of both internship and possible employment, for Abu Dhabi University students pursuing the Bachelor of Mass Communication in both Arabic or English at ADU," he added. 

The two sides also agreed that the National Media Council would coordinate with media organizations in the country to take advantage of the scholarships provided by Abu Dhabi University to a number of students who wish to pursue a BA Degree in Mass Communication, or a Master's Degree.

The two parties also agreed to coordinate their efforts to guarantee the execution of the Council programs concerning the provision of professional specialized training for national journalists who are willing to develop and improve their skills and knowledge in the fields that will be later specified.