The National Media Council (NMC) announced today the formation of the Youth Media Council, the membership of which comprises 12 young men and women from across the UAE's media sector. The members were chosen after an extensive interview and selection process characterised by strong competition between the candidates.


The names of the dozen council members were disclosed at an event attended by H.E. Dr Sultan bin Ahmed Al Jaber, Minister of State and Chairman of the National Media Council; H.E. Shamma Al Mazrui, Minister of State for Youth Affairs and H.E. Mansour Ibrahim Al Mansouri, Director General of NMC.


UAE citizen members of the council are: Hamad A. Alaydaroos, Abdulla Al Neyadi, Rafed Ahmed Al Harithi, Mariam Al Zaabi, Shaima Al Ammari, Maitha Al Gergawi and Alia Bujsaim. Shehabaddin Al Serri from Yemen, Hameed Yousuf from India, Manar Mohamad from Syria, and Amira Mohammad and Hadeel Hussam from Egypt were also appointed as members.


The Youth Media Council jury selected the 12 members from 153 candidates nominated for membership based on a number of set conditions and criteria. The stipulations included that each member have a distinguished media background and a demonstrable record of media achievements and creative ideas. They were also required to be media or college students, be between 18 and 30 years of age and have the status of UAE citizen or resident.


"NMC's Youth Media Council is an embodiment of the confidence that our wise leadership places in the UAE's young people. It also reflects the importance attached to their contribution to the process of change and development, which is needed to ensure our national media is ready to embrace the future. The council is a conduit that provides the opportunity for young people to formulate a strong information message in line with the aspirations of the youth category, which constitutes the largest demographic of the UAE community," said H.E. Dr Sultan bin Ahmed Al Jaber, Minister of State and Chairman of NMC.


"The Youth Media Council marks the beginning of a new phase in which young people will play an integral role in supporting the National Media Council's strategy of developing the UAE's media sector. NMC has full confidence in the country's youth and in their expertise and ability to actively participate in the development of the country's media industry," he added.


Her Excellency Shamma bint Suhail Faris Al Mazrui, Minister of State for Youth Affairs, Chairwoman of the Emirates Youth Council, said that forming the Youth Media Council, which is an initiative from the National Media Council (NMC) that seeks to empower young citizens, will effectively engage them in the efforts to build the future of media in the UAE and the region. The initiative harnesses the talent and energy of the youth, channeling it towards crafting and spreading the UAE's message of tolerance and coexistence to the world.


The Youth Media Council is a great addition to the Youth Councils embedded in ministries and institutions across the UAE, H.E. Al Mazrui added, asserting that these Councils have proven highly successful, setting a global benchmark for youth engagement. "Members of these Councils have proven capable of working in parallel with the country's leadership in both government and private entities," H.E. noted; "they have acted as true leaders, bearing the responsibilities entrusted to them, and arming themselves with science, knowledge, and the moral values of our nation."


The Minister of State for Youth Affairs applauded H.E. Dr Sultan Al Jaber, Minister of State and NMC Chairman, for his great efforts to empower the youth in all the institutions he directs. H.E. Al Jaber is committed to guiding and constantly supporting the youth, attending Youth Circles and other youth-centric events in the UAE. H.E. Al Mazrui asserted that Dr Al Jaber's actions embody the vision of the UAE leadership to place the Emirati people at the core of all development efforts in the country.


H.E. Mansour Ibrahim Al Mansouri, Director General of NMC congratulated the selected members of the Youth Media Council, stressing the importance of their role. He also offered his thanks to those applicants who hadn't been selected and assured them of the council's keenness to continue communicating with them. He encouraged them to continue participating in NMC's various activities and events that he said will enhance their experience and better qualify them to become members of the Youth Media Council in the future.


NMC launched the Youth Media Council following a youth seminar that discussed the results of a survey conducted by the UAE University Center for Public Policy and Leadership, titled 'Sources of Youth for Obtaining Information and News.' The seminar was held to identify the reality of the media sector in the country, to assess ways to develop and promote it to keep pace with global developments and to strengthen the participation of young people in this vital area.


NMC has given the task of selecting members of its Youth Media Council to a specialised committee comprising experts and specialists in the media sector, under the supervision of H.E. Dr Sultan Ahmed Al Jaber and H.E. Mansour Ibrahim Al Mansouri.