The National Media Council (NMC) has signed an MoU with the Emirates Foundation for Youth Development at the Foundation's headquarters to launch strategic initiatives that support and encourage volunteer work.


The agreement seeks to enhance cooperation in various sectors to fulfil the needs of the Emirati community, and supports efforts to spread the values of social responsibility and volunteer work as a key tool for development in the UAE.


NMC's Deputy Director-General, His Excellency Salem Al Amri – who also serves as Commissioner-General of the UAE Pavilion in Expo-2017, Astana– signed the MoU representing the Council, while Her Excellency Maytha Hamad Al Habsi, Deputy CEO at Emirates Foundation, signed on behalf of the Foundation.


As part of the agreement, the Emirates Foundation for Youth Development will provide a group of Emirati volunteers, through its volunteer programme Takatof, to welcome and guide visitors at the UAE's Pavilion in Expo-2017, Astana. The volunteers will work in two shifts – one in the morning and another in the afternoon. The Foundation will also nominate an administrator to supervise the volunteers for the duration of the exhibition.


H.E. Salem Al Amri, said: "The MoU reflects our strategic relationship with the Emirates Foundation for Youth Development as we worked with them closely during past Expos. The MoU also reiterates our commitment to spreading the culture of volunteer work in UAE society. It is also in line with our objectives to promote partnerships and collaboration across different entities to serve the nation. Such efforts directly support the core values of the Year of Giving initiative, which was launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE. Our collaboration with the Emirates Foundation allows us to benefit from the energetic youth enrolled in the Takatof programme, whom we trust will provide outstanding services to visitors of the UAE Pavilion at Expo-2017, Astana. The Pavilion will be built and managed by the National Media Council, allowing the volunteers to be the UAE's ambassadors and represent the country's bright future and cultural values."


"Taking part in the exhibition provides the young volunteers with an excellent opportunity to develop their skills and enrich their knowledge," H.E. Al Amri added. "This participation will equally serve as an ideal platform for promoting cultural exchanges between volunteers and the host country, allowing them to gain international experience, while creating a knowledgeable generation of ambassadors of the UAE."


On her part, Her Excellency, Maytha Hamad Al Habsi, Deputy CEO at Emirates Foundation, said: "The UAE is an ideal example that represents the principles of giving and volunteerism. Our partnership with NMC reflects the vision of the wise leadership of the UAE, which aims to educate our youth and raise their awareness on the importance of social responsibility and voluntary work. At the Emirates Foundation, we believe in the capabilities of our youth and their commitment to social engagement, and it is our responsibility to enhance their skills and prepare them to be effective members of the Emirati community, capable of contributing to building the country as per the core development goals of the UAE."  


The National Media Council has initiated the interior design and installation process for the UAE Pavilion at Expo-2017, which is set to be hosted in the capital of Kazakhstan; Astana, from June 10 until September 11 of this year, under the theme "Future Energy". The Council and Emirates Foundation agreed to propose and evaluate additional projects and collaborations, and set clear objectives and implementation timetables for each of them.